Hiyos Create

Listening using data analytics to support behaviour change. Including sentiment analysis. Image of a group consultation

Listen

We use evidence and insight to design services that fit real lives. By combining multiple data sources we build a richer understanding of patient behaviour, needs and risk — then turn those insights into practical changes that improve care and reduce pressure on services.

We combine public health datasets, patient questionnaires and anonymised sentiment analysis of social media to build a richer understanding of patient behaviour and needs.

By aggregating and analysing multiple data sources—including population health statistics, patient-reported outcomes and social sentiment—we map patient journeys to identify behavioural drivers, barriers and risk factors.

If you are a health or health tech organisation and want to work with us email admin@hiyos.org or share your email on this form.

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What data we use

  • Public health datasets. Population health statistics, local prevalence and deprivation indices to identify high‑risk groups and trends. 
  • Clinical activity. Appointment patterns, referrals, admissions and clinical measures to spot gaps and measure impact. 
  • Patient questionnaires and online surveys. Patient‑reported outcomes, experience and self‑reported barriers to care. 
  • Focus groups and community engagement. Qualitative insight into beliefs, motivations and practical challenges. 
  • Social media and behavioural data. Anonymised sentiment analysis and trend signals to understand emotions, misinformation and emerging concerns. 
Social media listening. Graphs to understand behaviour for gestional diabetes
Dashboard displaying sentiment analysis for gestational diabetes in the United Kingdom, showing positive, neutral, and negative mentions.
A red circle on a grey background. An image of a patient group session - showing how Hiyos Practice innovates by listening to patients.

How we turn data into action

  • Map patient journeys. We overlay datasets to trace how people move through services, where they fall through gaps and what behavioural drivers influence decisions. 
  • Identify priorities. Data highlights at‑risk groups, unmet needs and bottlenecks so we can focus resources where they’ll have most impact. 
  • Co‑design interventions. We work with patients and staff to create tailored solutions: targeted education, personalised care plans, digital reminders, community workshops and pathway redesign. 
  • Implement and measure. Interventions are tested in real settings, with clear metrics (engagement, adherence, clinical outcomes, admissions, waits) to track success. 
  • Iterate. We continuously analyse results, refine interventions and scale what works.

Using these insights, we review and optimise clinical pathways to better match real-world behaviour, co-designing interventions that support sustained behavioural change such as tailored education, digital reminders and targeted motivational support. This approach enables more personalised care plans, faster identification of unmet needs and at-risk groups, improved adherence to treatment and preventive measures, and a better patient experience through more relevant communication and support.

Poster at RCGP, around behaviour change.

Benefits for patients and the service

  • More personalised care plans that reflect real behaviour and barriers. 
  • Faster identification of unmet needs and at‑risk groups. 
  • Improved adherence and preventative care through tailored support. 
  • Better patient experience via more relevant communication and services. 
  • Evidence‑based pathway redesign that reduces avoidable admissions, unnecessary appointments and waiting times. 
  • Better targeting of resources for measurable clinical and operational gains.

Summary

For practices and NHS partners, our work supports evidence-based pathway redesign that reduces avoidable admissions and waits, helps prioritise resources where they have the greatest impact and produces measurable improvements in clinical and operational outcomes. All data is anonymised and handled in line with GDPR, NHS data governance and ethical best practice; patient consent is sought for questionnaires and direct data collection, and social media analysis is aggregated to protect privacy.

Join as a volunteer

We welcome patient input — join a focus group, complete a short survey or volunteer on a project. Your lived experience helps shape services that work for you and your community.

Explore how we can help your organisation

If you are a healthcare or health Technology organisation, get in touch and we can help you.

Finding

the evidence

to drive better care

In the

NHS

Primary Care Research

Who

Research helps to provide a better, more reactive and efficient NHS. There are lots of people who benefit.

Patients. Help work out what improves access. To see what type of information supports behaviour and what things help support being well.

Healthcare professional – learn new skill sets and evaluate interventions to see how effective they are, so we we know what to continue to develop.

Public Health – Primary care research informs public health initiatives by providing insights into the prevention, control, and management of diseases at the population level.

Community Health Improvement: Research findings can be applied at the community level to address specific health needs, promote health equity, and improve overall community well-being.

How

We work with our partners such as Imperial College Health Partners and Self Care Academic Research Unit (SCARU). Research is critical in healthcare. We can understand problems and test solutions. Everyone wins as long as we keep striving to find the best ways to improve the NHS. We work in a number of ways.

Look at population health data – to have a better understanding of what the key issues are.

Social media analytics – we look at the conversations that are happening on social media listening around a topic to understand better what people are interested in.

Online surveys – patients and non-patients. We have had over 2,500 responses to some of our surveys in 3 days.

Small groups – we ask small groups of people to get a detailed understanding.

Of 2,000 respondents, 80% had never been screened.
2,000 people share ideas around COVID

Some of our online surveys

Over the past few years we’ve done many surveys online, and each time we’ve managed to get over 2000 responses within just a few days. People really do want to help with research and we love that. Here are some summaries of recent surveys: 

Sexual health survey

Sexually transmitted infection can sometimes result in long term illness and you often don’t have any symptoms. To prevent this you need to go for a test every now and then. We had over 2,000 responses to our sexual health survey, and the results show that 80% of people had never been screened! There’s still some stigma around sexual health.

We teamed up local sexual health consultants to raise awareness and make it easier to get tested.

COVID Survey

A survey done in the early on in the pandemic. We had 2,000 responses . Patients wanted information online and webinars. Interestingly many people were interested in group sessions such as exercise, cooking and art classes.

This is why we started our HIYOS Live channel!

3 years on, we are now have a having a hybrid model to deliver group session

Flu vaccine survey

A survey to help us understand patient views on the flu vaccine during the pandemic.

Over 90% said they wanted it. More than previous years. We asked the reasons behind those who did not want a flu vaccine.

COVID vaccine Survey

A survey at the beginning of the pandemic, before the vaccine was available – we asked people about their attitude to having the vaccine in the future.

Again, 2,000 people responded and 25% of people said they didn’t want it. We explored the reasons why. This helped us provide more relevant information when the vaccine was available.

Some of our projects